ACA Group
ACA Group
ACA Group
Overview
As a designer in the marketing department, I was tasked with rebranding ACA Compliance group in collaboration with a branding agency. My task was to document all the existing website pages, catalog design systems, and document feedback from stakeholders.
My Contribution
Website Designer
Design System
Product Designer
Team
Product Designer
Branding Agency
Developers
Stakeholders
Year
2020
Overview
As a designer in the marketing department, I was tasked with rebranding ACA Compliance group in collaboration with a branding agency. My task was to document all the existing website pages, catalog design systems, and document feedback from stakeholders.
My Contribution
Website Designer
Design System
Product Designer
Team
Product Designer
Branding Agency
Developers
Stakeholders
Year
2020
Overview
As a designer in the marketing department, I was tasked with rebranding ACA Compliance group in collaboration with a branding agency. My task was to document all the existing website pages, catalog design systems, and document feedback from stakeholders.
My Contribution
Website Designer
Design System
Product Designer
Team
Product Designer
Branding Agency
Developers
Stakeholders
Year
2020
Break Down
The design process for rebranding was going to take two steps to achieve. The first was rebranding the marketing website and marketing materials such as brochures, banners, event spaces, and swag. The second was rebranding the product suite for color palettes and fonts.
Building Foundations
Employee Compliance was an existing product. I used Brad’s Frost method of Atomic Design to help us create consistent materials. We were constantly creating one-off designs that were then making the development team turn them around slower. We needed a method to rule out one-off scenarios.
Collaboration
Throughout the process, I worked closely with the stakeholders, branding agency, and developers to ensure the consistency of the brand throughout the ACA ecosystem.
Break Down
The design process for rebranding was going to take two steps to achieve. The first was rebranding the marketing website and marketing materials such as brochures, banners, event spaces, and swag. The second was rebranding the product suite for color palettes and fonts.
Building Foundations
Employee Compliance was an existing product. I used Brad’s Frost method of Atomic Design to help us create consistent materials. We were constantly creating one-off designs that were then making the development team turn them around slower. We needed a method to rule out one-off scenarios.
Collaboration
Throughout the process, I worked closely with the stakeholders, branding agency, and developers to ensure the consistency of the brand throughout the ACA ecosystem.
Break Down
The design process for rebranding was going to take two steps to achieve. The first was rebranding the marketing website and marketing materials such as brochures, banners, event spaces, and swag. The second was rebranding the product suite for color palettes and fonts.
Building Foundations
Employee Compliance was an existing product. I used Brad’s Frost method of Atomic Design to help us create consistent materials. We were constantly creating one-off designs that were then making the development team turn them around slower. We needed a method to rule out one-off scenarios.
Collaboration
Throughout the process, I worked closely with the stakeholders, branding agency, and developers to ensure the consistency of the brand throughout the ACA ecosystem.
Outcome
The final outcome of the project was wonderful. ACA Global's brand became elevated and consistency throughout the ecosystem of products, marketing materials, and swag were a great success.
We measured our analytics before and after the website rebrand and noticed an increase of 29% first-time users and 45% in contact forms completed. (Stats from Google Analytics - February 2020).
Outcome
The final outcome of the project was wonderful. ACA Global's brand became elevated and consistency throughout the ecosystem of products, marketing materials, and swag were a great success.
We measured our analytics before and after the website rebrand and noticed an increase of 29% first-time users and 45% in contact forms completed. (Stats from Google Analytics - February 2020).
Outcome
The final outcome of the project was wonderful. ACA Global's brand became elevated and consistency throughout the ecosystem of products, marketing materials, and swag were a great success.
We measured our analytics before and after the website rebrand and noticed an increase of 29% first-time users and 45% in contact forms completed. (Stats from Google Analytics - February 2020).